The CANDY CLASSIFIED Series of AB’s Blog will provide store owners & management with the best industry information to help carry out new ideas for marketing and management in 2014.
CANDY CLASSIFIED #1: Creating Combo Promotions
Marketing products to customers in a c-store should be based on one thing – Happiness.
What is going to make c-store customers happy?
1) Full Tummy
2) Full Tank
First, start to tally your customers’ behaviors…
- Are my customers buying gas and coffee?
- Are my customers buying coffee and a breakfast sandwich?
- Are my customers buying a soft drink and candy bar?
- Are my customers purchases related to the weather?
Based on your research, begin to develop new ways to tie these behaviors together with the brands and products that fit; creating a “Sure Sale”. Or a “Double Whammy; sell two things for one price. Maybe even a trifecta!
Start a “FAST BITE BREAKFAST SANDWICH WITH A CUP OF COFFEE FOR $1.99″ promotion in your store today. We have seen GREAT successes with our stores already participating.
Contact the AB FOOD SERVICE EXPERTS today at 800-207-2553 x 133 to discuss coffee programs, sandwich programs, or more.