Top Performers: February 2012

20 Mar

One of the staples of the Allen Brothers Wholesale Distribution online newsletter is the “Top Performers” articles, analyzing new product performance and other trends in the convenience store industry. Whether you’re starting a retail business, maintaining it, or expanding, choosing which new or top-performing products to bring in is a critical component of the sustainability of your operations. The items listed below are ones that, based on sales results from the previous month, should be considered for placement in your stores to increase rings at your register. As we all know in this business, cycling in new items in a timely fashion as well as keeping hot-selling products on the shelves are key to your success! To enjoy success in selling new items takes work on your part as a store owner as well. You need to be knowledgeable on the product and to believe in its value, then pass that message on to your customers.

Skittles Riddles, Item # 424074

Today’s posting is the seventh edition of “Top Performers” to date, and the Marketing and Buying Department’s ranking is placed in no particular order. The items listed are done so based on unit sales from the previous month, which in this case is January, 2012. If you’re not currently carrying these products, don’t feel like it’s too late. If they’re working in other stores that we’re servicing, they can and should work for you! The sales, customer service, and marketing team would be more than happy to take some time and work with you in designing a product selection that will maximize your profitability. That’s what we’re here for. Additionally, we’d be happy to answer any questions you may have regarding product performance, selling points, and suggested retail prices.

Very Fine Fruit Juices

Very Fine Fruit Juice

1.) M&M Almond King Size
– Item # 447417

2.) Hershey Drops King Size
– Item # 427117

3.) Very Fine Fruit Juices
– Apple Juice (#601001), Apple Cranberry (#602601), 100% Orange Juice (#606401), Cranberry Cocktail (#607201), Fruit Punch (#604601)

4.) Skittles Riddles
– Item # 424074

5.) Roller Bites
– Buffalo Chicken (#906497) and Monterey Jack Chicken (#906440)

6.) White Owl 2 for $0.99 Silver Cigarillos (30 box)
– Item # 201441

7.) Keebler Fudge Shoppe Fudge Stripes
– Item # 821766

8.) Listerine Magna Strip Display
– Item # 494764

9.) Phillie Blunt Box
– Regular (#216840), Grape (#218420), Strawberry (#227150), Green (#227380), Peach (#276450), and Chocolate (#277090)


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