RSS

Category Archives: Convenience Store

CANDY CLASSIFIED: HOW TO CREATE THE “SURE SALE” IN YOUR STORE

CANDY CLASSIFIED

The CANDY CLASSIFIED Series of AB’s Blog will provide store owners & management with the best industry information to help carry out new ideas for marketing and management in 2014.

CANDY CLASSIFIED #1: Creating Combo Promotions

Marketing products to customers in a c-store should be based on one thing –  Happiness.

What is going to make c-store customers happy?

1)      Full Tummy

2)      Full Tank

Based on your customers’ behaviors, you can approach selling product in your store in a NEW way; both profitable and creative.FastBitesSandCoffeeComboNE8FastbiteCombo8

First, start to tally your customers’ behaviors…

  • Are my customers buying gas and coffee?
  • Are my customers buying coffee and a breakfast sandwich?
  • Are my customers buying a soft drink and candy bar?
  • Are my customers purchases related to the weather?

Based on your research, begin to develop new ways to tie these behaviors together with the brands and products that fit; creating a “Sure Sale”. Or a “Double Whammy; sell two things for one price.  Maybe even a trifecta!

Start a “FAST BITE BREAKFAST SANDWICH WITH A CUP OF COFFEE FOR $1.99″ promotion in your store today.  We have seen GREAT successes with our stores already participating.

Contact the AB FOOD SERVICE EXPERTS today at 800-207-2553 x 133 to discuss coffee programs, sandwich programs, or more.

 

Tags: , , , , , , , , , , , , , , , , ,

Trick or Treat – AB’s Favorite Halloween Chocolate!

Trick or Treat

Halloween draws in $2 billion in candy sales every year – proving to be a major opportunity for convenience stores to increase profits during the fall.  The majority 

(74%) of consumers say they are okay with treating themselves to chocolate around Halloween.  “It’s very convenient and it’s on my way to work,” shopper Dr. Ann Craig said.  Customers will pay for convenience even if it’s a few cents more.  Do not miss out on the opportunity for SCREMING SALES from impulse or last-minute shoppers. Halloween is 22 days away.

AB’s favorite Halloween Picks:

34000_01214_000_BOX

448188

 

Tags: , , , , , , , , , , , , , , , , , , , , ,

C-STORES GOING AFTER QSR DOLLARS

Bloomberg Businessweek highlights the enhanced foodservice programs that are emerging in the industry. October 3, 2013

October 3, 2013

 

 

Tags: , , , , , , , , , , , , , , , , , , , ,

AB’s October Common Sense: Promotions so good, it’s frightening.

October savings are not a TRICK and definitely a TREAT. Check out Tootsie’s best selling items, Dubble Bubble’s NEW Ball peg bag, and Goetze’s NEW Caramel Creams and Cow Tails peg bags. Hershey’s Brookside delicious fruit flavored centers, Pomegranate and Acai flavors, covered in dark chocolate are the perfect Fall indulgent snack!  Don’t miss ‘perfect for the season’ pumpkin flavored coffee for your in-store coffee station and our new ECIG brand V2 from National Tobacco! October’s Common Sense is packed with great offers, new products, and stock-the-shelves necessary grocery items.  “Spot the Dot” and Save!

Front Cover

Click to see October’s HOT BUYS!SAVE SEALs FOR BLOG

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

August Sizzling Summer Savings – Common Sense Promotions Start Today!

Click below to see August Specials. Pricing and Promotions valid 8/5/2013 through 8/30/2013.
untitled

 

 

 

 

 

If you do not have an online shopping account with AB,click here to apply, http://https://www.abdelivers.com/MyAccount/Login.aspx?

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

NEW ITEMS FROM GENERAL MILLS – $2 OFF TODAY & TOMORROW

NV-CINN-bar-3D-NEW NV-PB-bar-3D-NEW

Nature Valley Soft Baked Oatmeal Bars offer 100% natural whole grain oats soft baked to perfection.  Available in Cinnamon Brown Sugar and Peanut Butter flavors, each Nature Valley Soft-Baked Oatmeal Bar offers 18 to 24 grams of 100 percent whole-grain oats at a suggested retail price of $1.19.  

#443402: Peanut Butter           #443401: Cinnamon Brown Sugar

Betty Crocker Caramel Brownie

The Betty Crocker Caramel Brownie is a delectable grab–n-go treat to offer your customers. The 1.7-ounce, deliciously moist and chewy chocolate brownie is now packaged exclusive to C-Stores.  The Betty Crocker Caramel Brownie has a suggested retail price of $1.39.                    

 Item #445697:  BC Carmel Brownie

ORDER TODAY AND RECEIVE $2.00 OFF EACH BOX. OFFER ENDS END OF DAY 8/2/2013. Offer applies to approved customers. 

 

Tags: , , , , , , , , , , , , , , , ,

Increase Gloomy Day Sales

Is a gloomy, rainy day causing slow sales? Try putting a sign outside of your store on the sidewalk; visible to those walking by or at the pumps. List items that pair with the weather. For example “Rainy Day? We are always open! Umbrellas, RainX ®, Coffee, Hot Pizza, & more. Come dry off and grab a delicious snack”.

Use cardboard and a visible marker for practically no cost at all. 

If you have extra marketing funds, a better idea would be to create and laminate poster size signs for different needs of attracting customers; weather, open on holidays, special offers (Hot Dog & Soda for one price). Also, you can buy a sign with an erasable board. Your goal is to bring customers in the door and signage is the first impression your customers receive. You can purchase signs and sign holders on signage websites (Google: Sidewalk signs or store signs) and at a Home Depot or Lowes. A sidewalk sign is called an A-FRAME sign.

ABWRTBKNAT.3

sidewalk sign

 

Tags: , , , , , , , , , , , , , , , , ,

The “DREAM SET” – AB Coffee Bars have definitely “Raised the Bar” in the Industry

As consumers continue to experiment and try new coffees, AB has become the leader in C-Store coffee bar designs; known in the industry as the new “Dream Set”. In an innovative move, leading C-Store retailers are improving their coffee stations from generic coffee counters to premium brand coffee stations sorted by different flavors and blends displayed elegantly with a variety of sweetener and creamer selections.   

Allen Brothers will give you the ability to take a great step forward with your customers, building confidence and loyalty as a specialty coffee destination; especially when you add our “Coffee Loyalty Program”.  With the AB “Dream Set”, shoppers will be confident to change their daily coffee destination to your store and the category will continue to grow.

And we present; the AB “Dream Set”….. Java Classics Breakfast Blend, French Roast, and Decaf with a Good West Cream Machine!

photo 1 photo 3 photo 2

    

 

Tags: , , , , , , , , , , , , , , , ,

AB SUPPLIES THE IDEAL NEEDS FOR SPECIAL OCCASIONS. CHOCOLATE FOR MOM; CHARCOAL FOR DAD.

It’s Mother’s Day! Our store owners are saying one of two things; “I am so glad I called Allen Brothers” or “I should have called Allen Brothers”.  Every husband, father, brother, son, and/or friend of a “mom” is running rampant trying to find a last-minute gift. What does every woman want? CHOCOLATE.  Stocking up on a large variety of chocolate was a good plan for this weekend.

The customers of your stores are saying the same thing as you: “My corner store sure does stock everything I need” or quite the opposite.

As a gift, the new Kit Kat Mini’s® from Hershey® are a great choice. Throw a little story behind it; Kit Kat® now has children of her own.  Kit Kat® Mommy is so nice, sweet, and smart for adding the subtle crisp of the wafers that she decided it was time to extend her family and make Mini’s.  Why not create little one’s that you can get that luxurious taste of chocolate in one BITE?”

On a serious note, Memorial Day weekend is coming up next. Make sure you are prepared with all of the last-minute things your customers will need. Make a check list starting with: Charcoal, Lighter Fluid, Paper Goods, BBQ Sauce, etc.

Check your MAY COMMON SENSE FLYER, it’s all on special!!! Sale ends May 31st.

Image

Image

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Key to Success: Get Female Friendly!

Make no mistake about the state of the American economy, or should I say “She-conomy.” You may be the getting more visits in your store from the men, but it’s the women who add fat to the profit margins. This should come as no major surprise by looking sociologically at the state of the American educational system and workforce. According to Erica Orange of the online periodical World Future Society, women account for over 50% of both college students and current employees in the workforce. Additionally, thanks to their work sectors, women were less directly impacted by the economic recession than men. If you don’t immediately make the connection, this means women are controlling the purse strings more than ever!

Logic would tell you, then, that the time is right to model your business in a fashion that appeals to the female demographic. With that thought in mind, Melissa Kress of Convenience Store News recently penned an article espousing the significance of capturing the business of the female shopper. Let the Convenience Store News (CSN) chart below serve as an example of the true buying power of women, especially in high profit areas like bottled water, coffee, & foodservice.

Becoming female friendly and maintaining a reputation for it takes a lot more than just having the right products. In her article, Kress provides a few must-have qualities for any convenience store looking to win a woman’s heart:

1.) Be safe, and well lit. Nothing is more important!
2.) Be organized and clean, especially the bathroom.
3.) Offer competitive pricing (word of mouth is crucial)
4.) Provide friendly customer service, make the experience stand out
5.) Add fresh products to the mix

This is a small glimpse of a very well-written and insightful article, which I encourage any and all readers to check out. I think it’s also important to reiterate that by becoming more female friendly in terms of safety, organization, and cleanliness, you’re only helping to build a stronger relationship with your overall draw of consumers. I’ll finish by saying that regardless of gender, age, race, or any other demographic variable, an available clean bathroom is a universal path to the pocketbooks!

 

Tags: , , , , , , , , , , ,