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CANDY CLASSIFIED: HOW TO CREATE THE “SURE SALE” IN YOUR STORE

CANDY CLASSIFIED

The CANDY CLASSIFIED Series of AB’s Blog will provide store owners & management with the best industry information to help carry out new ideas for marketing and management in 2014.

CANDY CLASSIFIED #1: Creating Combo Promotions

Marketing products to customers in a c-store should be based on one thing –  Happiness.

What is going to make c-store customers happy?

1)      Full Tummy

2)      Full Tank

Based on your customers’ behaviors, you can approach selling product in your store in a NEW way; both profitable and creative.FastBitesSandCoffeeComboNE8FastbiteCombo8

First, start to tally your customers’ behaviors…

  • Are my customers buying gas and coffee?
  • Are my customers buying coffee and a breakfast sandwich?
  • Are my customers buying a soft drink and candy bar?
  • Are my customers purchases related to the weather?

Based on your research, begin to develop new ways to tie these behaviors together with the brands and products that fit; creating a “Sure Sale”. Or a “Double Whammy; sell two things for one price.  Maybe even a trifecta!

Start a “FAST BITE BREAKFAST SANDWICH WITH A CUP OF COFFEE FOR $1.99″ promotion in your store today.  We have seen GREAT successes with our stores already participating.

Contact the AB FOOD SERVICE EXPERTS today at 800-207-2553 x 133 to discuss coffee programs, sandwich programs, or more.

 

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Trick or Treat – AB’s Favorite Halloween Chocolate!

Trick or Treat

Halloween draws in $2 billion in candy sales every year – proving to be a major opportunity for convenience stores to increase profits during the fall.  The majority 

(74%) of consumers say they are okay with treating themselves to chocolate around Halloween.  “It’s very convenient and it’s on my way to work,” shopper Dr. Ann Craig said.  Customers will pay for convenience even if it’s a few cents more.  Do not miss out on the opportunity for SCREMING SALES from impulse or last-minute shoppers. Halloween is 22 days away.

AB’s favorite Halloween Picks:

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AB’s October Common Sense: Promotions so good, it’s frightening.

October savings are not a TRICK and definitely a TREAT. Check out Tootsie’s best selling items, Dubble Bubble’s NEW Ball peg bag, and Goetze’s NEW Caramel Creams and Cow Tails peg bags. Hershey’s Brookside delicious fruit flavored centers, Pomegranate and Acai flavors, covered in dark chocolate are the perfect Fall indulgent snack!  Don’t miss ‘perfect for the season’ pumpkin flavored coffee for your in-store coffee station and our new ECIG brand V2 from National Tobacco! October’s Common Sense is packed with great offers, new products, and stock-the-shelves necessary grocery items.  “Spot the Dot” and Save!

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Click to see October’s HOT BUYS!SAVE SEALs FOR BLOG

 

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On A Roll! Foodservice in C-Stores is an $11 Billion Industry!!

Grill Frank #1104CONVENIENCE DISTRIBUTION September-October 2013 Page 63.

According to the National Association of Convenience Stores “Annual State of the Industry Report,” food prepared on site (which includes roller) was $242,976 per store per year in 2012. This was an increase of 2.7 percent over 2011. 

This article begins with our sales manager, John Quisito, speaking about Allen Brothers continued growth in Foodservice over the past few years.  The article is a great source of information to help you make the most of your roller grill program and build your profits by increasing the quality and food service programs you offer your customers. Take away key elements to help you develop or improve your food service plan!

http://online.qmags.com/CD0913?pg=63&mode=1#pg62&mode1?fs=2&pg=62&mode=1

 

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August Sizzling Summer Savings – Common Sense Promotions Start Today!

Click below to see August Specials. Pricing and Promotions valid 8/5/2013 through 8/30/2013.
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If you do not have an online shopping account with AB,click here to apply, http://https://www.abdelivers.com/MyAccount/Login.aspx?

 

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July Common $ense

July Common $ense

Allen Brothers has SPECTACULAR SAVINGS for July.  We offer HUGE Discounts and feature LOTS of new items for you to try.  These offers will light up your fireworks!

Children are off from school and AB has all the Kids Mania candy toys you can handle. Specialized with its own display rack, Kidsmania “Puts the Fun in the Munch” ™.

Starburst® are bursting with minis to share.  They are packed in a 15 ct. box and retail for $1.89 SRP.

Richies® Italian Ice has a fruity assortment of flavors. This is packaged in individual easy-to-carry 10 oz. cups, packed in 12 cups/case. This is a great item to carry during these hot, summer months.

We have a brand new item for your roller grill.  These three delicious flavors of Schmidt’s Bahama Mama Spicy Smoked Sausage will bring your customers back again and again. Bahama Mama sausages lasts longer than your regular hot dog on the grill and is packed in retail size to store right in your cooler so you do not have to use up a lot of back room storage.  This is a gourmet item that you must get rolling today.

SAVE SEALs FOR BLOG

Spot the Savings Dot through-out AB’s July Common Sense for special savings and specials. Check out the flyer today.

 

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A recipe always tastes better with extra TLC

One of the most important ingredients to the AB recipe is keeping your store, just as that, YOURS. We want your store to reflect who you are and who your customers are.  Our talented and personable sales team will spend face time with you; designing a specialized game-plan that fits your store’s needs.  We will shake your hand at the end, and most importantly, offer solutions about adding in profit driving food stations and/or new products that will work for you.   Next, our team of design professionals can add a modern look to your store while strategically developing a store layout that encourages quick decision-making purchases from your customers. The end result: soaring profits, a stress-free store management process, and a specialized store that fits your needs and the demographics of your location and customer base. For stores already operating or new stores in development, we are here to help.

After Coffee Station Re-Design

After Coffee Station Re-Design

Before Pic

Before Pic

 

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