Tag Archives: Candy Merchandising

Trick or Treat – AB’s Favorite Halloween Chocolate!

Trick or Treat

Halloween draws in $2 billion in candy sales every year – proving to be a major opportunity for convenience stores to increase profits during the fall.  The majority 

(74%) of consumers say they are okay with treating themselves to chocolate around Halloween.  “It’s very convenient and it’s on my way to work,” shopper Dr. Ann Craig said.  Customers will pay for convenience even if it’s a few cents more.  Do not miss out on the opportunity for SCREMING SALES from impulse or last-minute shoppers. Halloween is 22 days away.

AB’s favorite Halloween Picks:




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AB’s October Common Sense: Promotions so good, it’s frightening.

October savings are not a TRICK and definitely a TREAT. Check out Tootsie’s best selling items, Dubble Bubble’s NEW Ball peg bag, and Goetze’s NEW Caramel Creams and Cow Tails peg bags. Hershey’s Brookside delicious fruit flavored centers, Pomegranate and Acai flavors, covered in dark chocolate are the perfect Fall indulgent snack!  Don’t miss ‘perfect for the season’ pumpkin flavored coffee for your in-store coffee station and our new ECIG brand V2 from National Tobacco! October’s Common Sense is packed with great offers, new products, and stock-the-shelves necessary grocery items.  “Spot the Dot” and Save!

Front Cover

Click to see October’s HOT BUYS!SAVE SEALs FOR BLOG


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AB’s September Fall Savings…Its Common Sense, Order Today!

Fall is here. School has started. Make sure to take advantage of all the SUPER SAVINGS Allen Brothers has to offer. New products, great school stock up items, store management products, healthy selections, and so much more. Our variety is always getting better. We distribute the top trend items for CSTORES and the most popular food products in the market. Check out this month’s Common Sense; SPOT THE DOT and Save!



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August Sizzling Summer Savings – Common Sense Promotions Start Today!

Click below to see August Specials. Pricing and Promotions valid 8/5/2013 through 8/30/2013.






If you do not have an online shopping account with AB,click here to apply, http://


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Nature Valley Soft Baked Oatmeal Bars offer 100% natural whole grain oats soft baked to perfection.  Available in Cinnamon Brown Sugar and Peanut Butter flavors, each Nature Valley Soft-Baked Oatmeal Bar offers 18 to 24 grams of 100 percent whole-grain oats at a suggested retail price of $1.19.  

#443402: Peanut Butter           #443401: Cinnamon Brown Sugar

Betty Crocker Caramel Brownie

The Betty Crocker Caramel Brownie is a delectable grab–n-go treat to offer your customers. The 1.7-ounce, deliciously moist and chewy chocolate brownie is now packaged exclusive to C-Stores.  The Betty Crocker Caramel Brownie has a suggested retail price of $1.39.                    

 Item #445697:  BC Carmel Brownie

ORDER TODAY AND RECEIVE $2.00 OFF EACH BOX. OFFER ENDS END OF DAY 8/2/2013. Offer applies to approved customers. 


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It’s Mother’s Day! Our store owners are saying one of two things; “I am so glad I called Allen Brothers” or “I should have called Allen Brothers”.  Every husband, father, brother, son, and/or friend of a “mom” is running rampant trying to find a last-minute gift. What does every woman want? CHOCOLATE.  Stocking up on a large variety of chocolate was a good plan for this weekend.

The customers of your stores are saying the same thing as you: “My corner store sure does stock everything I need” or quite the opposite.

As a gift, the new Kit Kat Mini’s® from Hershey® are a great choice. Throw a little story behind it; Kit Kat® now has children of her own.  Kit Kat® Mommy is so nice, sweet, and smart for adding the subtle crisp of the wafers that she decided it was time to extend her family and make Mini’s.  Why not create little one’s that you can get that luxurious taste of chocolate in one BITE?”

On a serious note, Memorial Day weekend is coming up next. Make sure you are prepared with all of the last-minute things your customers will need. Make a check list starting with: Charcoal, Lighter Fluid, Paper Goods, BBQ Sauce, etc.

Check your MAY COMMON SENSE FLYER, it’s all on special!!! Sale ends May 31st.




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AB Is Back On The Blog!

Allen Brothers is back on the BLOG!  Sorry it’s been a while but we are back in the creative neighborhood and more fun than ever.  You should know we have a new writer, new products, and lots of new information coming your way to help you build your business and reach your highest potential.

Allen Brothers has been operating since 1910 and there is definitely one thing that has not changed!  AB cares about their customers, provides quality products, and continues to be innovative; staying ahead of the times with product selection and communication.

The sales flyer that started it all! And now 103 years later, it’s just Common $ense to buy from AB!  Stay connected. Find us on FB and Twitter also. COVER FINAL

Original  flyer!


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Maximize Halloween Retail Sales in 2011

Happy Halloween from Allen Brothers, Time to Sell!

A very interesting article was published Monday out of New York on the website of Reuters regarding Halloween planning in 2011. There’s no hiding the fact that the American economy has not bounced back as quickly as once hoped, but that doesn’t mean the US consumer is willing to let the practice of Trick-or-Treating on Halloween fade away. Trick-or-Treating has been & will continue to be a popular practice for children on Halloween. According to the article on Americanism and their prevailing bond to the tradition of Halloween, there will be more people taking part in Halloween in 2011 than in year’s past. Take advantage of this trend, and get in on the fun yourself by decorating your store and perhaps even getting in costume!

With candy remaining the number one expenditure, followed only by decorations and costumes, it is anticipated that “70 percent of U.S. consumers will spend an average of $28 on candy and decorations.” What does this trend mean to you as a convenience store owner? The key component to take out of these findings is that there are monster sales potentially available to retailers in our areas. Economists are predicting a double-digit growth in 2011 sales figures on Halloween-specific spending, so our advice is to embrace the holiday and take an active role in boosting your sales. You have an opportunity to lay the ground-work for future retail experiences for your customers. If your customers see that you’re going all-out to maximize their Halloween shopping experience, your efforts will go a long way towards bringing that customer back to your store.

1.) If you have the space, be creative with decorations and fixtures. You can do a complete store Halloween setup for under $60.00, and it’s a one-time purchase if you do it smart by buying plastic decorations and re-usable signage.

2.) If space is an issue, get in the action and find yourself a fun Halloween costume. You become a living decoration, and what a great way to connect with your customers. You’ve still got plenty of time, Trick-or-Treaters won’t be flooding the streets until October 31st, but we recommend starting the dress up on that Friday (October 28th) to capitalize on the weekend sales opportunity.

3.) Lastly, and especially if space is an issue, invest in a Tape or CD of spooky music. If there’s no sound system in your store, bring a stereo and simply put the CD on repeat. This won’t take up any additional space and is just another inexpensive way to make your store stand out.

Happy Selling, and Happy Halloween!


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Norton’s Notes – A Merchandiser’s Perspective (Part 5)

Today’s posting is the fifth of a multi-part series on a feature that we have incorporated into our blog on a regular basis called Norton’s Notes. We will be periodically adding insight from our distinguished merchandising specialist, Jim Norton. The format of the articles will be in question and answer, and we encourage you to keep the questions rolling in to our inbox at! We have hundreds of clicks daily to our newsletter, a mix of both current and future customers of Allen Brothers, and we are thrilled to be a one-stop resource for convenience store news, information, and updates at your fingertips.

Glass Door freezers play a key role in the layout of your convenience store

Ask the Merchandiser

Question 1.) For a typical store layout, how much space should be committed specifically to confectionary items, general merchandise, and health & beauty?

Answer 1.) It depends on the size and what kind of store: gift shop, convenience store, or pharmacy. Each presents its own unique merchandising issues. The easy answer is to focus on confectionary and let the other two categories land where they may. In my opinion, this is the wrong way to go about the layout. It’s never recommended that a store owner completely ignore any category in their merchandising efforts. With general merchandise and health & beauty, there is real profit to be made with proper product selection, pricing, and presentation.

For a convenience store or a pharmacy, my advice is to allocate a sizeable space for confectionary, and this is a category you can take chances with. You’ll need to be more careful about the general merchandise products that you bring in, but again this is a category that can be a strong profit driver. It’s obvious for pharmacy operators, but in all three store sets there is definitely a need to have an offering of health & beauty products (over-the-counter medicine especially). For you gift shop operators, I don’t have to tell you that general merchandise is a major profit center, more so than pharmacies or convenience stores. Regardless, I still encourage you to take the time to investigate new confectionary and snack-food items in the market.

Question 2.) How many beverage coolers do you need in your store at minimum?
Answer 2.) This question depends entirely on the size of your store. I walk into some large stores that have 10 to even 12 coolers fully stocked with an array of product. Smaller stores simply can’t dedicate that much space to cooler units, so they will have two to three and maybe one additional freestanding cooler. If you have less room, you’ll need to be more attentive on the products that you bring in to fill the coolers, but they can still be a strong earner for your bottom line. Again, the key here is to make use of the space you have efficiently.

Continue to check in regularly for continuous convenience coverage from Allen Brothers Wholesale Distribution. Happy selling!


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Norton’s Notes – A Merchandiser’s Perspective (Part 4)

Today’s posting is the fourth of a multi-part series on a feature that we have incorporated into our blog on a regular basis called Norton’s Notes. We will be periodically adding insight from our distinguished merchandising specialist, Jim Norton. The format of the articles will be in question and answer, and we encourage you all to keep the questions coming to our inbox at!

Aisle Spacing is Key to Customer Comfort

Ask the Merchandiser

Question 1.) When you’re setting a store, is there a place that you start every time? Maybe in the grocery aisle or candy?

Answer 1.) I usually start in the candy aisle, which is what I would recommend for someone looking to do a little merchandising of their own. It is the easiest section to setup or reset in the least amount of time. It’s also arguably the most essential area in a convenience store, so why not be your sharpest, right? The hanging snack and candy sections take more time as you try to set the proper spacing. I end with the grocery, pet and HBC sections, but each person has their own preferences and a lot depends on how you envision the store.

Question 2.) What’s the proper amount of spacing that you recommend in an aisle? Is there an industry minimum size requirement?

Answer 2.) No big surprise here, but your customers need to be able to move around the store easily. As a convenience store or grocery market operator, it’s a delicate balance between trying to fit the maximum amount of product while not overwhelming your customer’s personal space. There are times when, as a store owner or operator, you need to look at the inventory you’re carrying and determine if it fits what your customer is shopping you for. Here’s a quick example of a spacing problem and a creative solution. Supermarkets used to feature a lot of aisle displays, transforming their customer’s walk through the snack lane into a mini obstacle course. This made it not only difficult to navigate, but also burdensome and overwhelming. Now more use is made of end-caps and front end displays, making a huge difference in customer satisfaction.

Continue to check in regularly for continuous convenience coverage from Allen Brothers Wholesale Distribution. Happy selling!


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