October savings are not a TRICK and definitely a TREAT. Check out Tootsie’s best selling items, Dubble Bubble’s NEW Ball peg bag, and Goetze’s NEW Caramel Creams and Cow Tails peg bags. Hershey’s Brookside delicious fruit flavored centers, Pomegranate and Acai flavors, covered in dark chocolate are the perfect Fall indulgent snack! Don’t miss ‘perfect for the season’ pumpkin flavored coffee for your in-store coffee station and our new ECIG brand V2 from National Tobacco! October’s Common Sense is packed with great offers, new products, and stock-the-shelves necessary grocery items. “Spot the Dot” and Save!
Tag Archives: Candy Pricing
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Allen Brothers is back on the BLOG! Sorry it’s been a while but we are back in the creative neighborhood and more fun than ever. You should know we have a new writer, new products, and lots of new information coming your way to help you build your business and reach your highest potential.
Allen Brothers has been operating since 1910 and there is definitely one thing that has not changed! AB cares about their customers, provides quality products, and continues to be innovative; staying ahead of the times with product selection and communication.
Good Morning and Happy Thursday,
With more and more of the Allen Brother’s community following our newsletter and visiting our website, the Marketing Team at Allen Brothers wanted to give you an inside scoop on a development occurring right now!
The AB Team has developed a Web Specials Advantage on the Allen Brothers Website for deals first publicized online. Whether you’re placing your orders online, over the phone, through your Allen Brothers salesperson, or via fax, you can take advantage of these product codes and great prices. I’ve highlighted above one of our first knock-out deals publicized on the Allen Brothers Website, a Chewy Sweetart King Size 12 Count Box for only $11.99!
Allen Brothers has other great deals available to our customers online right now, including blowout specials on Mentos Counter-Unit Displays and Wheaties Fuel Bites. To check out these and other great deals, follow these five simple steps:
1.) Go to www.abdelivers.com
2.) Enter into the Store Owners Section
3.) Go To the Monthly Specials Tab
4.) Click on the “Web Advantage” Link
5.) From here, you’ll be able to scroll through the file as if it were your own digital flyer.
Please contact Allen Brothers today if you’re not setup online. You can call directly at 1-800-207-2553 to speak to an Allen Brothers Representative, or send a message to the Allen Brothers Inbox.
By now, there should be an overall awareness that prices are on the rise. We can blame it on inflation, gas prices, economic woes, or any other of the numerous options at our disposal. Unfortunately, it’s a way of life in this business. But let’s not sulk about it. Instead we’ll discover solutions together.
If somehow you haven’t taken notice of the hikes or adjusted your pricing, I encourage you to do so… today! Raising prices is never a desirable option; it’s the dirty secret that people in business simply don’t speak of. But the key is to take an aggressive approach and be ahead of the curve. When I say aggressive, I don’t mean go overboard and radically impose major price increases. Instead, be as organized as possible with special consideration taken to easing your customers into the changes.
With inflation on the rise and the price of gas and raw materials fluctuating daily, prices aren’t about to go back down anytime soon. It’s time now to begin the aggressive approach by incorporating frequent price increases at smaller percentages. You’ll find the transition will go more smoothly if, rather than increasing pricing by 20% to your customers in a single day, you take a strategic approach with 5% increases weekly over the course of a month to get to that final number. When all the other store owners increased by 20% overnight, you’ll still be 15% less expensive (even if just for a week) then all the other game in town. Sure, you will catch up to the total price in a relatively short period of time, but the transition for your customer will be less dramatic. Customers are more willing to accept smaller-sized, incremental price increases than they are to swallow the entire jump all at once.
We’ll revisit this topic again in an upcoming blog. Happy selling!