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Tag Archives: Candy

Allen Brothers Offers Retailers a Manufacturer Rebate Program

Allen Brothers brings a new way to Make Money

The team at Allen Brothers is proud to announce our partnership with WAM, a manufacturer rebate program. Allen Brothers now offers a unique opportunity for c-store owners to earn ongoing rebates on almost every product category in their store. Thousands of dollars are waiting for you, and we want to help you earn that money!

This is an exclusive opportunity to make more money simply by continuing to operate your store and receiving the VIP treatment of improved signage, enhanced promotional deals, and the fastest access to newest items in the industry. The only requirement is that you purchase the manufacturer’s products through Allen Brothers. Simple enough?

Earnings Potential of Just 1 Manufacturer!

Allen Brothers’ program is targeted to independent and chain convenience stores interested in receiving accrual dollars for their purchases. These products are heavily promoted and advertised by the manufactures already in your store and purchased by your consumers. By partnering with Allen Brothers, a c-store earns not only rebates but also lucrative rack placement dollars and access to state-of-the-art multi-vendor end caps and other merchandising vehicles. Oh, don’t forget, the manufacturers will pay you for placing their racks!

By signing up for our programs, we will negotiate, manage, track & collect all of the rebates on your behalf and then issue you one check from all the contributing manufacturers. This saves you the time, money, and hassles of doing this on your own. Put more money in your pocket today, ask your Allen Brothers sales representative about our manufacturer rebate program or call today at 800-207-2553.

 

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Maximize Halloween Retail Sales in 2011

Happy Halloween from Allen Brothers, Time to Sell!

A very interesting article was published Monday out of New York on the website of Reuters regarding Halloween planning in 2011. There’s no hiding the fact that the American economy has not bounced back as quickly as once hoped, but that doesn’t mean the US consumer is willing to let the practice of Trick-or-Treating on Halloween fade away. Trick-or-Treating has been & will continue to be a popular practice for children on Halloween. According to the article on Americanism and their prevailing bond to the tradition of Halloween, there will be more people taking part in Halloween in 2011 than in year’s past. Take advantage of this trend, and get in on the fun yourself by decorating your store and perhaps even getting in costume!

With candy remaining the number one expenditure, followed only by decorations and costumes, it is anticipated that “70 percent of U.S. consumers will spend an average of $28 on candy and decorations.” What does this trend mean to you as a convenience store owner? The key component to take out of these findings is that there are monster sales potentially available to retailers in our areas. Economists are predicting a double-digit growth in 2011 sales figures on Halloween-specific spending, so our advice is to embrace the holiday and take an active role in boosting your sales. You have an opportunity to lay the ground-work for future retail experiences for your customers. If your customers see that you’re going all-out to maximize their Halloween shopping experience, your efforts will go a long way towards bringing that customer back to your store.

Recommendations:
1.) If you have the space, be creative with decorations and fixtures. You can do a complete store Halloween setup for under $60.00, and it’s a one-time purchase if you do it smart by buying plastic decorations and re-usable signage.

2.) If space is an issue, get in the action and find yourself a fun Halloween costume. You become a living decoration, and what a great way to connect with your customers. You’ve still got plenty of time, Trick-or-Treaters won’t be flooding the streets until October 31st, but we recommend starting the dress up on that Friday (October 28th) to capitalize on the weekend sales opportunity.

3.) Lastly, and especially if space is an issue, invest in a Tape or CD of spooky music. If there’s no sound system in your store, bring a stereo and simply put the CD on repeat. This won’t take up any additional space and is just another inexpensive way to make your store stand out.

Happy Selling, and Happy Halloween!

 

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Top Performers: September, 2011

Today’s posting is part of a monthly guide on the top new-selling items and established items that have shown a significant climb (based on previous performance) in expected sales. The title of this post could just as easily be “What’s Selling,” items that should be considered for placement in your everyday selection to increase rings at your register! While we’re here, just another reminder to focus in on Halloween items (Reese’s Peanut Butter Pumpkins shown below) and be sure to strengthen your candy aisles during this profitable time of the year in the convenience store industry.

The team at Allen Brothers acknowledges that the amount of new products constantly bombarding the market can feel overwhelming, and staying updated on industry trends while running a business is indeed a daunting task. You have enough things keeping you busy, it’s our job to help you stay informed about what’s going on in your business. We receive information on hundreds of new products every week, and it can be difficult to spot the diamond in the rough. We also spend countless hours analyzing product performance vs. the market and in the stores we service. To help you analyze the performance of new items, Allen Brothers has introduced “Top Performers”.

Today’s posting is the third edition of Top Performers to date, and the Marketing and Buying Department’s ranking is placed in no particular order. The items listed are done so based on unit sales from the previous month, which in this case is August 2011. If you’re not currently carrying these products, don’t worry! The team at Allen Brothers Wholesale Distribution would be happy to answer any questions you may have regarding product performance, selling points, and suggested retail prices.

Hershey Peanut Butter Pumpkin, Item # 444325. Not too late to stock up today!

The rankings are listed in no particular order:

Reese’s Peanut Butter Pumpkins – Item #444325
Stride Shaun White Mint – Item #468256
5-Hour Energy Extra Strength Grape – Item #628127
Job Papers 4 Box Display – Item #001715
Supreme Protein Peanut Butter and Jelly – Item #422300
Supreme Protein Peanut Butter Pretzel – Item #402223
5-Hour Energy 9 Box Counter Rack Display – Item #692696
Slim Jim Giant Dare Line: Jalapeno (Item #414054), Habanero (Item #414055), and Chili Pepper (Item #414152)

 

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Top Performers for July 2011

Today’s posting is part of a monthly guide on the top new-selling items, based on their previous month’s performance. The team at Allen Brothers acknowledges that the amount of new products constantly bombarding the market can feel overwhelming. We receive information on hundreds of new products every week, and it can be difficult to spot the diamond in the rough. To help you analyze the performance of new items, Allen Brothers has introduced “Top Performers”.

Top Performer: Hershey's Milk Chocolate Air Delight (Item#: 424075)

Today’s posting is just the second edition of Top Performers to date, and the Marketing and Buying Department’s ranking is placed in no particular order. When you’re done checking out the rankings, please take part in the “New Product Intro” poll below. It’s helpful to the team at Allen Brothers and also other convenience store owners. The items listed are done so based on unit sales from the previous month, which in this case is July 2011. If you’re not currently carrying these products, don’t worry! The team at Allen Brothers Wholesale Distribution would be happy to answer any questions you may have regarding product performance, selling points, and suggested retail prices.

The rankings are listed in no particular order:
Hershey’s Milk Chocolate Air Delight Bar (Item #: 424075)
Sheets Cinnamon Rush Energy Strips (Item # 500314)
Nu-1’s Disposable Electronic Cigarettes – Menthol (Item # 500213)
Nu-1’s Disposable Electronic Cigarettes – Regular (Item#: 500207)
Man-Up Now Male Enhancement (Item #: 530210)
Slim Jim Dare – Jalapeno (Item #: 414054)
White Owl Green Sweet Blunts (Item#: 201487)
Odwalla Chocolate Protein Monster (Item #: 913457)
GoodWest Iced Coffee Program

Happy Selling!

 

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Allen Brothers Wholesale Web Specials Advantage

Good Morning and Happy Thursday,

With more and more of the Allen Brother’s community following our newsletter and visiting our website, the Marketing Team at Allen Brothers wanted to give you an inside scoop on a development occurring right now!

Web Advantage Special on Sweetart Chewy King Size

The AB Team has developed a Web Specials Advantage on the Allen Brothers Website for deals first publicized online. Whether you’re placing your orders online, over the phone, through your Allen Brothers salesperson, or via fax, you can take advantage of these product codes and great prices. I’ve highlighted above one of our first knock-out deals publicized on the Allen Brothers Website, a Chewy Sweetart King Size 12 Count Box for only $11.99!

Allen Brothers has other great deals available to our customers online right now, including blowout specials on Mentos Counter-Unit Displays and Wheaties Fuel Bites. To check out these and other great deals, follow these five simple steps:

1.) Go to www.abdelivers.com
2.) Enter into the Store Owners Section
3.) Go To the Monthly Specials Tab
4.) Click on the “Web Advantage” Link
5.) From here, you’ll be able to scroll through the file as if it were your own digital flyer.

Please contact Allen Brothers today if you’re not setup online. You can call directly at 1-800-207-2553 to speak to an Allen Brothers Representative, or send a message to the Allen Brothers Inbox.

Happy selling!

 

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NORTON’S NOTES – A MERCHANDISER’S PERSPECTIVE (PART 3)

Todays’ installment of “Norton’s Notes, A Merchandiser’s Perspective,” sets its sights on point of purchase sales and owner/manager involvement in the store setup. Our merchandising and marketing department are happy to answer any and all of your questions. For feedback or to have your question answered, email the Allen Brothers Inbox today at info@abdelivers.com.

Question 1) How many items should a store owner carry at the counter-top?

Answer 1) The maximum that your space allows. There’s always apprehension about overloading a counter, and it’s a legitimate concern. But your customers can’t buy what they can’t see. The type of products at checkout have to be hot impulse items, this is no place for a slow-seller. Novelty candy, gum, mints, toys, this should be the focus. If an item has been on the counter for more than two weeks with minimal turnover, it’s time to shuffle product. But it’s never recommended to stack different types of products on top of one another. Give each item the opportunity to stand out to maximize your point of purchase sales, as shown below.

Desirable Counter Top Display at Convenience Store

Allen Brothers Specializes in Counter Displays

Question 2) Do you find that most store owners want to be involved in the process of merchandising and setting their store, or prefer to leave it up to you? And which scenario do you recommend?

Answer 2) Some owners are more hands on than others. They sometimes have specific plans for their store. Others will give me the freedom to setup their store as I see fit. Setting an appointment to plan the procedure is always a good idea so you’re not going in blind. Both scenarios have their ups and downs. But the more engaged a store owner is in the setup of a store, the more committed they likely will be to maintaining the allure of the store’s appearance.

 

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Candy Price Increase Follow-Up: Now What? (Part-2)

By now, there should be an overall awareness that prices are on the rise. We can blame it on inflation, gas prices, economic woes, or any other of the numerous options at our disposal. Unfortunately, it’s a way of life in this business. But let’s not sulk about it. Instead we’ll discover solutions together.

If somehow you haven’t taken notice of the hikes or adjusted your pricing, I encourage you to do so… today! Raising prices is never a desirable option; it’s the dirty secret that people in business simply don’t speak of. But the key is to take an aggressive approach and be ahead of the curve. When I say aggressive, I don’t mean go overboard and radically impose major price increases. Instead, be as organized as possible with special consideration taken to easing your customers into the changes.

With inflation on the rise and the price of gas and raw materials fluctuating daily, prices aren’t about to go back down anytime soon. It’s time now to begin the aggressive approach by incorporating frequent price increases at smaller percentages. You’ll find the transition will go more smoothly if, rather than increasing pricing by 20% to your customers in a single day, you take a strategic approach with 5% increases weekly over the course of a month to get to that final number. When all the other store owners increased by 20% overnight, you’ll still be 15% less expensive (even if just for a week) then all the other game in town. Sure, you will catch up to the total price in a relatively short period of time, but the transition for your customer will be less dramatic. Customers are more willing to accept smaller-sized, incremental price increases than they are to swallow the entire jump all at once.

We’ll revisit this topic again in an upcoming blog. Happy selling!

 

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