Happy Halloween from Allen Brothers, Time to Sell!
A very interesting article was published Monday out of New York on the website of Reuters
regarding Halloween planning in 2011. There’s no hiding the fact that the American economy has not bounced back as quickly as once hoped, but that doesn’t mean the US consumer is willing to let the practice of Trick-or-Treating on Halloween fade away. Trick-or-Treating has been & will continue to be a popular practice for children on Halloween. According to the article on Americanism and their prevailing bond to the tradition of Halloween, there will be more people taking part in Halloween in 2011 than in year’s past. Take advantage of this trend, and get in on the fun yourself by decorating your store and perhaps even getting in costume!
With candy remaining the number one expenditure, followed only by decorations and costumes, it is anticipated that “70 percent of U.S. consumers will spend an average of $28 on candy and decorations.” What does this trend mean to you as a convenience store owner? The key component to take out of these findings is that there are monster sales potentially available to retailers in our areas. Economists are predicting a double-digit growth in 2011 sales figures on Halloween-specific spending, so our advice is to embrace the holiday and take an active role in boosting your sales. You have an opportunity to lay the ground-work for future retail experiences for your customers. If your customers see that you’re going all-out to maximize their Halloween shopping experience, your efforts will go a long way towards bringing that customer back to your store.
1.) If you have the space, be creative with decorations and fixtures. You can do a complete store Halloween setup for under $60.00, and it’s a one-time purchase if you do it smart by buying plastic decorations and re-usable signage.
2.) If space is an issue, get in the action and find yourself a fun Halloween costume. You become a living decoration, and what a great way to connect with your customers. You’ve still got plenty of time, Trick-or-Treaters won’t be flooding the streets until October 31st, but we recommend starting the dress up on that Friday (October 28th) to capitalize on the weekend sales opportunity.
3.) Lastly, and especially if space is an issue, invest in a Tape or CD of spooky music. If there’s no sound system in your store, bring a stereo and simply put the CD on repeat. This won’t take up any additional space and is just another inexpensive way to make your store stand out.
Happy Selling, and Happy Halloween!