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Tag Archives: convenience store management

CANDY CLASSIFIED: HOW TO CREATE THE “SURE SALE” IN YOUR STORE

CANDY CLASSIFIED

The CANDY CLASSIFIED Series of AB’s Blog will provide store owners & management with the best industry information to help carry out new ideas for marketing and management in 2014.

CANDY CLASSIFIED #1: Creating Combo Promotions

Marketing products to customers in a c-store should be based on one thing –  Happiness.

What is going to make c-store customers happy?

1)      Full Tummy

2)      Full Tank

Based on your customers’ behaviors, you can approach selling product in your store in a NEW way; both profitable and creative.FastBitesSandCoffeeComboNE8FastbiteCombo8

First, start to tally your customers’ behaviors…

  • Are my customers buying gas and coffee?
  • Are my customers buying coffee and a breakfast sandwich?
  • Are my customers buying a soft drink and candy bar?
  • Are my customers purchases related to the weather?

Based on your research, begin to develop new ways to tie these behaviors together with the brands and products that fit; creating a “Sure Sale”. Or a “Double Whammy; sell two things for one price.  Maybe even a trifecta!

Start a “FAST BITE BREAKFAST SANDWICH WITH A CUP OF COFFEE FOR $1.99″ promotion in your store today.  We have seen GREAT successes with our stores already participating.

Contact the AB FOOD SERVICE EXPERTS today at 800-207-2553 x 133 to discuss coffee programs, sandwich programs, or more.

 

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Increase Gloomy Day Sales

Is a gloomy, rainy day causing slow sales? Try putting a sign outside of your store on the sidewalk; visible to those walking by or at the pumps. List items that pair with the weather. For example “Rainy Day? We are always open! Umbrellas, RainX ®, Coffee, Hot Pizza, & more. Come dry off and grab a delicious snack”.

Use cardboard and a visible marker for practically no cost at all. 

If you have extra marketing funds, a better idea would be to create and laminate poster size signs for different needs of attracting customers; weather, open on holidays, special offers (Hot Dog & Soda for one price). Also, you can buy a sign with an erasable board. Your goal is to bring customers in the door and signage is the first impression your customers receive. You can purchase signs and sign holders on signage websites (Google: Sidewalk signs or store signs) and at a Home Depot or Lowes. A sidewalk sign is called an A-FRAME sign.

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sidewalk sign

 

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