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Tag Archives: Convenience Store Merchandising

CANDY CLASSIFIED: HOW TO CREATE THE “SURE SALE” IN YOUR STORE

CANDY CLASSIFIED

The CANDY CLASSIFIED Series of AB’s Blog will provide store owners & management with the best industry information to help carry out new ideas for marketing and management in 2014.

CANDY CLASSIFIED #1: Creating Combo Promotions

Marketing products to customers in a c-store should be based on one thing –  Happiness.

What is going to make c-store customers happy?

1)      Full Tummy

2)      Full Tank

Based on your customers’ behaviors, you can approach selling product in your store in a NEW way; both profitable and creative.FastBitesSandCoffeeComboNE8FastbiteCombo8

First, start to tally your customers’ behaviors…

  • Are my customers buying gas and coffee?
  • Are my customers buying coffee and a breakfast sandwich?
  • Are my customers buying a soft drink and candy bar?
  • Are my customers purchases related to the weather?

Based on your research, begin to develop new ways to tie these behaviors together with the brands and products that fit; creating a “Sure Sale”. Or a “Double Whammy; sell two things for one price.  Maybe even a trifecta!

Start a “FAST BITE BREAKFAST SANDWICH WITH A CUP OF COFFEE FOR $1.99″ promotion in your store today.  We have seen GREAT successes with our stores already participating.

Contact the AB FOOD SERVICE EXPERTS today at 800-207-2553 x 133 to discuss coffee programs, sandwich programs, or more.

 

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Trick or Treat – AB’s Favorite Halloween Chocolate!

Trick or Treat

Halloween draws in $2 billion in candy sales every year – proving to be a major opportunity for convenience stores to increase profits during the fall.  The majority 

(74%) of consumers say they are okay with treating themselves to chocolate around Halloween.  “It’s very convenient and it’s on my way to work,” shopper Dr. Ann Craig said.  Customers will pay for convenience even if it’s a few cents more.  Do not miss out on the opportunity for SCREMING SALES from impulse or last-minute shoppers. Halloween is 22 days away.

AB’s favorite Halloween Picks:

34000_01214_000_BOX

448188

 

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C-STORES GOING AFTER QSR DOLLARS

Bloomberg Businessweek highlights the enhanced foodservice programs that are emerging in the industry. October 3, 2013

October 3, 2013

 

 

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AB’s October Common Sense: Promotions so good, it’s frightening.

October savings are not a TRICK and definitely a TREAT. Check out Tootsie’s best selling items, Dubble Bubble’s NEW Ball peg bag, and Goetze’s NEW Caramel Creams and Cow Tails peg bags. Hershey’s Brookside delicious fruit flavored centers, Pomegranate and Acai flavors, covered in dark chocolate are the perfect Fall indulgent snack!  Don’t miss ‘perfect for the season’ pumpkin flavored coffee for your in-store coffee station and our new ECIG brand V2 from National Tobacco! October’s Common Sense is packed with great offers, new products, and stock-the-shelves necessary grocery items.  “Spot the Dot” and Save!

Front Cover

Click to see October’s HOT BUYS!SAVE SEALs FOR BLOG

 

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On A Roll! Foodservice in C-Stores is an $11 Billion Industry!!

Grill Frank #1104CONVENIENCE DISTRIBUTION September-October 2013 Page 63.

According to the National Association of Convenience Stores “Annual State of the Industry Report,” food prepared on site (which includes roller) was $242,976 per store per year in 2012. This was an increase of 2.7 percent over 2011. 

This article begins with our sales manager, John Quisito, speaking about Allen Brothers continued growth in Foodservice over the past few years.  The article is a great source of information to help you make the most of your roller grill program and build your profits by increasing the quality and food service programs you offer your customers. Take away key elements to help you develop or improve your food service plan!

http://online.qmags.com/CD0913?pg=63&mode=1#pg62&mode1?fs=2&pg=62&mode=1

 

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AB’s September Fall Savings…Its Common Sense, Order Today!

Fall is here. School has started. Make sure to take advantage of all the SUPER SAVINGS Allen Brothers has to offer. New products, great school stock up items, store management products, healthy selections, and so much more. Our variety is always getting better. We distribute the top trend items for CSTORES and the most popular food products in the market. Check out this month’s Common Sense; SPOT THE DOT and Save!

issuu.com/abwnews/docs/ab_common__ense_sept_2_to_sept_27_2?e=0/4710367

AllenBrosSept_2013-Cover

 

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Increase Gloomy Day Sales

Is a gloomy, rainy day causing slow sales? Try putting a sign outside of your store on the sidewalk; visible to those walking by or at the pumps. List items that pair with the weather. For example “Rainy Day? We are always open! Umbrellas, RainX ®, Coffee, Hot Pizza, & more. Come dry off and grab a delicious snack”.

Use cardboard and a visible marker for practically no cost at all. 

If you have extra marketing funds, a better idea would be to create and laminate poster size signs for different needs of attracting customers; weather, open on holidays, special offers (Hot Dog & Soda for one price). Also, you can buy a sign with an erasable board. Your goal is to bring customers in the door and signage is the first impression your customers receive. You can purchase signs and sign holders on signage websites (Google: Sidewalk signs or store signs) and at a Home Depot or Lowes. A sidewalk sign is called an A-FRAME sign.

ABWRTBKNAT.3

sidewalk sign

 

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A recipe always tastes better with extra TLC

One of the most important ingredients to the AB recipe is keeping your store, just as that, YOURS. We want your store to reflect who you are and who your customers are.  Our talented and personable sales team will spend face time with you; designing a specialized game-plan that fits your store’s needs.  We will shake your hand at the end, and most importantly, offer solutions about adding in profit driving food stations and/or new products that will work for you.   Next, our team of design professionals can add a modern look to your store while strategically developing a store layout that encourages quick decision-making purchases from your customers. The end result: soaring profits, a stress-free store management process, and a specialized store that fits your needs and the demographics of your location and customer base. For stores already operating or new stores in development, we are here to help.

After Coffee Station Re-Design

After Coffee Station Re-Design

Before Pic

Before Pic

 

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Top Performers: May 2012

One-Joy NJOY Display

NJOY One-Joy Display Item # 501420

It’s time, once again, for the Allen Brothers Wholesale Distribution online newsletter’s “Top Performers” article, analyzing new product performance based off of sales results both internally and throughout the industry. As a wholesale distributor to many of the strongest convenience stores in the Mid-Atlantic region, staying up-to-date on new products and generating results on these items is essential both for Allen Brothers as a company and the retailers we service as independent entities. Whether you’re starting a retail business, maintaining it, or expanding, choosing which new or top-performing products to bring in is a critical component of the sustainability of your operations. The items listed below are ones that, based on sales results from the previous month, should be considered for placement in your stores to increase rings at your register.

Strawberry Flavored Cool Mint

Duo’s Strawberry Flavored Cool Mint, Item # 472335

Today’s posting is the TENTH edition of “Top Performers” to date, and the Marketing and Buying Department’s ranking is placed in no particular order. The items listed are done so based on unit sales from the previous month, which in this case is April, 2012. If you’re not currently carrying these products, you’re not too late. If they’re working in other stores that we’re servicing, chances are that they’ll work for you! Let Allen Brothers work with you to bring these items to your shelves and countertops. The sales, customer service, and marketing team would be more than happy to take some time to design a product selection that will maximize your profitability. That’s what we’re here for. Additionally, we’d be happy to answer any questions you may have regarding product performance, selling points, and suggested retail prices.

1.) Hershey’s Ice Breaker Duo’s
– Strawberry (Item # 472335) and Raspberry (Item # 472336)

2.) NJOY Electronic Cigarette One-Joy
– Item # 501420

3.) Tic Tac Tree Counter Display
– Item # 406085

4.) Skittles Riddles
– Item # 424074

5.) Day N’ Night Bites
– Sausage & Egg Burrito (Item #908409), Monterey, Chicken & Bacon (Item # 908456), Omelette Wrap (Item # 908462), Rib Sandwich (Item # 908467), Sausage, Egg, & Cheese on a Biscuit (Item # 908469)

6.) BIC Phillies Lighters
– Item # 804330

7.) Phillies Krome Cigarillos
– Sweet Box (Item # 205121) and White Grape (Item # 205131)

8.) Swisher Sweet Cigarillos Black 5 for 3
– Item # 220818

 

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Stride iD Counter Unit with FREE Stride Tropical Trance

Check out the deal below on the 84 Count Stride iD Counter Unit, with a FREE pack of Stride Tropical Trance. The deal is available today through June 1st, 2012. Orders for the counter unit will begin shipping in mid-August.

The flavors included below are Berry Melon, Peppermint, and Spearmint, plus the FREE Stride Tropical Trance. With strong profit margins quoted humbly at 51.5%, this is a strong opportunity to bring in an attractive counter unit on a proven winner!

This shipper display can be ordered via fax, through your sales person or customer service representative, or by emailing the Allen Brothers Marketing Department with your account number and number of shipper displays you’d like to pre-book.

Stride iD Counter Unit with Free Stride Tropical Trance

Item # 068525: Stride iD Counter Unit with Free Stride Tropical Trance

 

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