Happy New Year from Allen Brothers
2012: A new year is upon us! At this time of year, there are many who prefer to look backwards and reflect on the past year’s accomplishments and shortcomings. While contemplation and reflection are integral components of growth, that’s not the purpose of this posting. The goal here at Allen Brothers
is to ride the 2011 tide of momentum right into 2012. The economy began to show some signs of improvement, and many prognosticators are encouraged by early signs of progress in the employment numbers and housing market. This is great news for everyone in business, especially those in the retail sector.
With that thought in mind, the insightful writers at the online periodical Convenience Store News came out with their “Top 10 Predictions for 2012”, a worthwhile read and insightful look into our industry. In an effort to avoid redundancy, I will not go through each of the points listed. By now, owners and operators should all be aware of the strains on tobacco sales. There are, however, two (2) major takeaways that I noted of utmost importance to the convenience channel that we exist within.
The first major note of interest, not surprisingly, is the first subject addressed in the article: more buying and building of stores. The key to the resurgence of the retailer market in convenience will be risk-taking, no doubt about it. Store owners that have succeeded of late are those willing to take calculated risks in expansion in order to grow their presence in the market. It’s not an easy task to expand your reach and acquire new customers when you’re stagnant. With rates for renting remaining low, retailers now have at least the option to open or acquire new stores. Those who are able to take advantage of the current economic state are in position to profit substantially as the economy and consumer spending continues to rebound.
Grow Foodservice Sales in 2012
The second extrapolation falls in line with one of the leading objectives for Allen Brothers
in 2012: putting “fresh” first in c-store foodservice. Thanks to the expansion of the Allen Brothers Foodservice Department
, we are now equipped to outfit an entire foodservice operation at any and all convenience stores. Customers are now accustomed to purchasing fresh products at the convenience store, so capitalize on the trend. The key to success will be the ownership of store operators in presentation and product quality. If one of your goals is to increase sales in foodservice, a clean store and proper lighting should be a major emphasis. As noted in the article, having a “fresh” fruit and vegetable option is a great way to highlight the existence of a fresh food program.
As we enter into our 102nd year of operation here at Allen Brothers Wholesale Distribution, we remain as committed as ever to our core values of customer service and satisfaction. Our mission is to help our customers grow their business, and as you grow we will continue to support your needs and grow with you!
Happy New Year and Happy Selling!