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Tag Archives: convenience store products

CANDY CLASSIFIED: HOW TO CREATE THE “SURE SALE” IN YOUR STORE

CANDY CLASSIFIED

The CANDY CLASSIFIED Series of AB’s Blog will provide store owners & management with the best industry information to help carry out new ideas for marketing and management in 2014.

CANDY CLASSIFIED #1: Creating Combo Promotions

Marketing products to customers in a c-store should be based on one thing –  Happiness.

What is going to make c-store customers happy?

1)      Full Tummy

2)      Full Tank

Based on your customers’ behaviors, you can approach selling product in your store in a NEW way; both profitable and creative.FastBitesSandCoffeeComboNE8FastbiteCombo8

First, start to tally your customers’ behaviors…

  • Are my customers buying gas and coffee?
  • Are my customers buying coffee and a breakfast sandwich?
  • Are my customers buying a soft drink and candy bar?
  • Are my customers purchases related to the weather?

Based on your research, begin to develop new ways to tie these behaviors together with the brands and products that fit; creating a “Sure Sale”. Or a “Double Whammy; sell two things for one price.  Maybe even a trifecta!

Start a “FAST BITE BREAKFAST SANDWICH WITH A CUP OF COFFEE FOR $1.99″ promotion in your store today.  We have seen GREAT successes with our stores already participating.

Contact the AB FOOD SERVICE EXPERTS today at 800-207-2553 x 133 to discuss coffee programs, sandwich programs, or more.

 

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C-STORES GOING AFTER QSR DOLLARS

Bloomberg Businessweek highlights the enhanced foodservice programs that are emerging in the industry. October 3, 2013

October 3, 2013

 

 

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AB’s October Common Sense: Promotions so good, it’s frightening.

October savings are not a TRICK and definitely a TREAT. Check out Tootsie’s best selling items, Dubble Bubble’s NEW Ball peg bag, and Goetze’s NEW Caramel Creams and Cow Tails peg bags. Hershey’s Brookside delicious fruit flavored centers, Pomegranate and Acai flavors, covered in dark chocolate are the perfect Fall indulgent snack!  Don’t miss ‘perfect for the season’ pumpkin flavored coffee for your in-store coffee station and our new ECIG brand V2 from National Tobacco! October’s Common Sense is packed with great offers, new products, and stock-the-shelves necessary grocery items.  “Spot the Dot” and Save!

Front Cover

Click to see October’s HOT BUYS!SAVE SEALs FOR BLOG

 

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AB’s September Fall Savings…Its Common Sense, Order Today!

Fall is here. School has started. Make sure to take advantage of all the SUPER SAVINGS Allen Brothers has to offer. New products, great school stock up items, store management products, healthy selections, and so much more. Our variety is always getting better. We distribute the top trend items for CSTORES and the most popular food products in the market. Check out this month’s Common Sense; SPOT THE DOT and Save!

issuu.com/abwnews/docs/ab_common__ense_sept_2_to_sept_27_2?e=0/4710367

AllenBrosSept_2013-Cover

 

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July Common $ense

July Common $ense

Allen Brothers has SPECTACULAR SAVINGS for July.  We offer HUGE Discounts and feature LOTS of new items for you to try.  These offers will light up your fireworks!

Children are off from school and AB has all the Kids Mania candy toys you can handle. Specialized with its own display rack, Kidsmania “Puts the Fun in the Munch” ™.

Starburst® are bursting with minis to share.  They are packed in a 15 ct. box and retail for $1.89 SRP.

Richies® Italian Ice has a fruity assortment of flavors. This is packaged in individual easy-to-carry 10 oz. cups, packed in 12 cups/case. This is a great item to carry during these hot, summer months.

We have a brand new item for your roller grill.  These three delicious flavors of Schmidt’s Bahama Mama Spicy Smoked Sausage will bring your customers back again and again. Bahama Mama sausages lasts longer than your regular hot dog on the grill and is packed in retail size to store right in your cooler so you do not have to use up a lot of back room storage.  This is a gourmet item that you must get rolling today.

SAVE SEALs FOR BLOG

Spot the Savings Dot through-out AB’s July Common Sense for special savings and specials. Check out the flyer today.

 

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A recipe always tastes better with extra TLC

One of the most important ingredients to the AB recipe is keeping your store, just as that, YOURS. We want your store to reflect who you are and who your customers are.  Our talented and personable sales team will spend face time with you; designing a specialized game-plan that fits your store’s needs.  We will shake your hand at the end, and most importantly, offer solutions about adding in profit driving food stations and/or new products that will work for you.   Next, our team of design professionals can add a modern look to your store while strategically developing a store layout that encourages quick decision-making purchases from your customers. The end result: soaring profits, a stress-free store management process, and a specialized store that fits your needs and the demographics of your location and customer base. For stores already operating or new stores in development, we are here to help.

After Coffee Station Re-Design

After Coffee Station Re-Design

Before Pic

Before Pic

 

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AB SUPPLIES THE IDEAL NEEDS FOR SPECIAL OCCASIONS. CHOCOLATE FOR MOM; CHARCOAL FOR DAD.

It’s Mother’s Day! Our store owners are saying one of two things; “I am so glad I called Allen Brothers” or “I should have called Allen Brothers”.  Every husband, father, brother, son, and/or friend of a “mom” is running rampant trying to find a last-minute gift. What does every woman want? CHOCOLATE.  Stocking up on a large variety of chocolate was a good plan for this weekend.

The customers of your stores are saying the same thing as you: “My corner store sure does stock everything I need” or quite the opposite.

As a gift, the new Kit Kat Mini’s® from Hershey® are a great choice. Throw a little story behind it; Kit Kat® now has children of her own.  Kit Kat® Mommy is so nice, sweet, and smart for adding the subtle crisp of the wafers that she decided it was time to extend her family and make Mini’s.  Why not create little one’s that you can get that luxurious taste of chocolate in one BITE?”

On a serious note, Memorial Day weekend is coming up next. Make sure you are prepared with all of the last-minute things your customers will need. Make a check list starting with: Charcoal, Lighter Fluid, Paper Goods, BBQ Sauce, etc.

Check your MAY COMMON SENSE FLYER, it’s all on special!!! Sale ends May 31st.

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Stride iD Counter Unit with FREE Stride Tropical Trance

Check out the deal below on the 84 Count Stride iD Counter Unit, with a FREE pack of Stride Tropical Trance. The deal is available today through June 1st, 2012. Orders for the counter unit will begin shipping in mid-August.

The flavors included below are Berry Melon, Peppermint, and Spearmint, plus the FREE Stride Tropical Trance. With strong profit margins quoted humbly at 51.5%, this is a strong opportunity to bring in an attractive counter unit on a proven winner!

This shipper display can be ordered via fax, through your sales person or customer service representative, or by emailing the Allen Brothers Marketing Department with your account number and number of shipper displays you’d like to pre-book.

Stride iD Counter Unit with Free Stride Tropical Trance

Item # 068525: Stride iD Counter Unit with Free Stride Tropical Trance

 

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Top Performers: December 2011

Top Selling Items from Allen Brothers

One of the staples of the Allen Brothers Wholesale Distribution online newsletter is the “Top Performers” articles, analyzing new product performance in the convenience store industry. Whether you’re starting a retail business, maintaining it, or expanding, choosing which new or top-performing products to bring in is a critical component of the sustainability of your operations. The items listed below are ones that, based on sales results from the previous month, should be considered for placement in your stores to increase rings at your register. As we all know in this business, cycling in new items in a timely fashion as well as keeping hot-selling products on the shelves are key to your success! The key to having success in selling new items is to be knowledgeable on the product and to believe in its value.

Today’s posting is the fifth edition of “Top Performers” to date, and the Marketing and Buying Department’s ranking is placed in no particular order. The items listed are done so based on unit sales from the previous month, which in this case is November, 2011. If you’re not currently carrying these products, no worries! That’s what we’re here for. The team at Allen Brothers Wholesale Distribution would be happy to answer any questions you may have regarding product performance, selling points, and suggested retail prices.

1.) Flipz Peanut Butter Chocolate Pretzels

– # 400128

2.) Hershey’s Cookies & Crème King Size Drops

– # 427117

3.) Demet’s Turtles Changemaker

– # 400573

4.) Trident Pre-Priced Gum

– # 467682 (Original) and # 467683 (Spearmint)

5.) Clif Bars

– # 456109 (White Chocolate Macadamia) and # 410180 (Chocolate Brownie)

6.) Jolly Rancher Crunch & Chew

– # 413270

7.) Chobani Yogurt

– # 901005 (Blueberry), # 911004 (Strawberry), and # 911010 (Pineapple)

8.) Deli Express Chicken Salad Wedge

– #977330

9.) Special K Fruit Crisps

– # 456925 (Blueberry) and # 456923 (Strawberry)

10.) Ortega Taco Kit Dinner

– # 800805

11.) Marcal Small Steps Toilet Tissue

– #802208

 

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Top Performers: August 2011

Today’s posting is part of a monthly guide on the top new-selling items and established items that have shown a significant climb in expected sales, based on their previous performance. The team at Allen Brothers acknowledges that the amount of new products constantly bombarding the market can feel overwhelming, and staying updated on industry trends while running a business is indeed a daunting task. We receive information on hundreds of new products every week, and it can be difficult to spot the diamond in the rough. We also spend countless hours analyzing product performance vs. the market and in the stores we service. To help you analyze the performance of new items, Allen Brothers has introduced “Top Performers”.

Today’s posting is the third edition of Top Performers to date, and the Marketing and Buying Department’s ranking is placed in no particular order. The items listed are done so based on unit sales from the previous month, which in this case is August 2011. If you’re not currently carrying these products, don’t worry! The team at Allen Brothers Wholesale Distribution would be happy to answer any questions you may have regarding product performance, selling points, and suggested retail prices.

Chobani Strawberry Yogurt (Item #: 911004): Top Performer for August 2011

The rankings are listed in no particular order:

Andy Capp’s Hot Fries (Item #: 447180)
Slim Jim Handi Pac (Item # 401462)
Chobani Blueberry Yogurt (Item # 901005)
Chobani Strawberry Yogurt (Item #: 911004)
Main Street Café Berry Fruit Smoothie (Item#: 850016)
Main Street Café Peach Fruit Smoothie (Item #: 850018)
Deli Express Deli Stacker Wedge (Item #: 977328)
Kraft Foods Handi Snack Mozzarella String Cheese (Item#: 900022)
Trolli Peg Bag Candy Line
Penguin Ice Slushie Program
Happy Selling!

 

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