Right around the middle of each month, after all the sales numbers have been calculated, the marketing and buying department at Allen Brother’s Wholesale like to come out with a posting they call the “Top Performers.” These postings are part of a monthly guide on the top new-selling items and established items that have shown a significant climb (based on previous performance) in expected sales. The title of this post could just as easily be “What’s Selling,” items that should be considered for placement in your everyday selection to increase rings at your register! As we’ve discussed here, the convenience store industry has fared quite well over the past few months despite increasing competition from other retail venues during the approaching holiday season. As we all known in this business, the new items are key to that sustainability!
Top Performing & New Items
At Allen Brothers, we want to help you stay informed about what’s going on in your business. We receive information on hundreds of new products every week, and it can be difficult to spot the diamond in the rough. We also spend countless hours analyzing product performance vs. the market and in the stores we service. To help you analyze the performance of new items, Allen Brothers has introduced “Top Performers”.
Today’s posting is the fourth edition of Top Performers to date, and the Marketing and Buying Department’s ranking is placed in no particular order. The items listed are done so based on unit sales from the previous month, which in this case is October 2011. If you’re not currently carrying these products, don’t worry! The team at Allen Brothers Wholesale Distribution would be happy to answer any questions you may have regarding product performance, selling points, and suggested retail prices.
Kellogg's Special K Blueberry Fruit Crisps
1.) Al Capone 2 Packs
– # 200068 (Menthol), # 290104 (Slims Rum), # 290105 (Cognac Filter), and # 290107 (Sweet Cognac)
2.) Peeps Snowmen
– # 456038
3.) Peeps Christmas Trees
– # 456039
4.)Starburst Flavor Morph
– # 424087
5.) Special K Fruit Crisps
– # 456925 (Blueberry) and # 456923 (Strawberry)
6.) JOB Double Wide Fish Bowls
– # 311122
7.) Cracker Barrel Cheese Sticks
– # 976695
8.) Unisex Winter Hats
9.) Heinz Home-Style Gravy (Holiday Considerations)
– # 868324 (Roasted Turkey) and # 868322 (Classic Chicken)
10.) General Mills Cheerios
11.) Campbell’s Turkey Gravy (Holiday Considerations)