Tag Archives: Grocery Wholesale

July Common $ense

July Common $ense

Allen Brothers has SPECTACULAR SAVINGS for July.  We offer HUGE Discounts and feature LOTS of new items for you to try.  These offers will light up your fireworks!

Children are off from school and AB has all the Kids Mania candy toys you can handle. Specialized with its own display rack, Kidsmania “Puts the Fun in the Munch” ™.

Starburst® are bursting with minis to share.  They are packed in a 15 ct. box and retail for $1.89 SRP.

Richies® Italian Ice has a fruity assortment of flavors. This is packaged in individual easy-to-carry 10 oz. cups, packed in 12 cups/case. This is a great item to carry during these hot, summer months.

We have a brand new item for your roller grill.  These three delicious flavors of Schmidt’s Bahama Mama Spicy Smoked Sausage will bring your customers back again and again. Bahama Mama sausages lasts longer than your regular hot dog on the grill and is packed in retail size to store right in your cooler so you do not have to use up a lot of back room storage.  This is a gourmet item that you must get rolling today.


Spot the Savings Dot through-out AB’s July Common Sense for special savings and specials. Check out the flyer today.


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It’s Mother’s Day! Our store owners are saying one of two things; “I am so glad I called Allen Brothers” or “I should have called Allen Brothers”.  Every husband, father, brother, son, and/or friend of a “mom” is running rampant trying to find a last-minute gift. What does every woman want? CHOCOLATE.  Stocking up on a large variety of chocolate was a good plan for this weekend.

The customers of your stores are saying the same thing as you: “My corner store sure does stock everything I need” or quite the opposite.

As a gift, the new Kit Kat Mini’s® from Hershey® are a great choice. Throw a little story behind it; Kit Kat® now has children of her own.  Kit Kat® Mommy is so nice, sweet, and smart for adding the subtle crisp of the wafers that she decided it was time to extend her family and make Mini’s.  Why not create little one’s that you can get that luxurious taste of chocolate in one BITE?”

On a serious note, Memorial Day weekend is coming up next. Make sure you are prepared with all of the last-minute things your customers will need. Make a check list starting with: Charcoal, Lighter Fluid, Paper Goods, BBQ Sauce, etc.

Check your MAY COMMON SENSE FLYER, it’s all on special!!! Sale ends May 31st.




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Candy Price Increase Follow-Up: Now What? (Part-2)

By now, there should be an overall awareness that prices are on the rise. We can blame it on inflation, gas prices, economic woes, or any other of the numerous options at our disposal. Unfortunately, it’s a way of life in this business. But let’s not sulk about it. Instead we’ll discover solutions together.

If somehow you haven’t taken notice of the hikes or adjusted your pricing, I encourage you to do so… today! Raising prices is never a desirable option; it’s the dirty secret that people in business simply don’t speak of. But the key is to take an aggressive approach and be ahead of the curve. When I say aggressive, I don’t mean go overboard and radically impose major price increases. Instead, be as organized as possible with special consideration taken to easing your customers into the changes.

With inflation on the rise and the price of gas and raw materials fluctuating daily, prices aren’t about to go back down anytime soon. It’s time now to begin the aggressive approach by incorporating frequent price increases at smaller percentages. You’ll find the transition will go more smoothly if, rather than increasing pricing by 20% to your customers in a single day, you take a strategic approach with 5% increases weekly over the course of a month to get to that final number. When all the other store owners increased by 20% overnight, you’ll still be 15% less expensive (even if just for a week) then all the other game in town. Sure, you will catch up to the total price in a relatively short period of time, but the transition for your customer will be less dramatic. Customers are more willing to accept smaller-sized, incremental price increases than they are to swallow the entire jump all at once.

We’ll revisit this topic again in an upcoming blog. Happy selling!


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Smokeless Tobacco Use Sees Upward Trend

For today’s convenience store owner, there’s no mistaking the fact that cigarette sales are on the decline. But the convenience store business is healthier than ever. Were you aware that convenience store commerce forms nearly 12 percent of the U.S. retail industry? The statistics supporting a trend in the growth of the convenience business are staggering. I encourage you to visit CSNEWS and read more. But in case you’re like me and prefer having all your information in one place, I’ll lay it out for you. According to recently released statistics, “Growth in the convenience store industry will continue through 2013 at a CAGR of approximately 7.6 percent, market research consultant RNCOS reported. The convenience store industry, which currently forms nearly 12 percent of the U.S. retail industry, has seen several years of growth, with the number of individual convenience stores expected to increase as well,” (CSNEWS).

It’s easy to fret about lost units in certain categories, but rather than offer complaints our industry has found solutions! At Allen Brothers, we’ve seen first-hand how store owners, vendors, manufacturers, and distributors have become more creative  & resourceful in finding new ways to generate revenues. 

To that point, I came across an article regarding smokeless tobacco and wanted to share. The publishing syndicate Convenience Store News for the Single Store Owner reports that the unit sales of smokeless tobacco products are offsetting declines in other areas of the tobacco industry. In fact, in a recent study it was found that  30% of the recent decline in cigarette sales is being offset by the robust sale of small cigars, snuff and roll-your-own products.

Smokeless tobacco products are certainly one way that the convenience world has adapted to declines in other areas. But it’s not all snuff. The emphasis on ready-to-eat foods at convenience stores is a growing trend, and many stores are stepping up their ready-to-eat food offerings to make up for declining cigarette sales. I’d like to open up the discussion to find out what other ways the convenience industry has not only survived, but excelled in today’s market. Post your thoughts and partake in today’s AB Poll below. Happy selling everyone!


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Followup on Jeff Allen at NBC10 — Networking, the Name of the Game

As published yesterday, Jeff Allen, President of Allen Brothers Wholesale Distribution in Philadelphia, took part in a series of interviews at NBC10 Philadelphia. 
In addition to a sitdown with Tracy Davidson of NBC10, Jeff is also featured on  a new and exciting multi-media forum, CEO Intronet. During Jeff’s sit-down with Davidson (see picture below), the two discussed the opportunities in today’s market and advice for aspiring job-seekers and future CEO’s. The taped appearance for Survive and Thrive will be appearing on an upcoming NBC10 news program on February 16th or 23rd.
Check out Jeff’s one-on-one interview with Patty Owens, and don’t miss the opportunity to hear from a CEO Roundtable of successful business owners in the Delaware Valley! Read below on a few thoughts I took away from the day and some ideas in terms of growing your business network…

President Jeff Allen with NBC 10's evening news host Tracy Davidson


What an eye-opening experience. As a marketing enthusiast, it was incredible to hear the stories from other industry leaders throughout the day, turning their ideas & dreams into successful enterprises. And what a great opportunity for business networking, the name of the game for any aspiring entrepreneur. 

When you hear the word networking, what’s the first thought that comes to your mind? A shuffling of hand shakes and business cards? Maybe a friendly discussion at the counter of your convenience store or out in the aisles? Think more detailed about successful and worthwhile business marketing, and you should come up with a  definition similar to the one I’ve started applying more and more in my daily interactions. Business Marketing is defined as the process of establishing a mutually beneficial relationship with other business people and potential clients and/or customers. Notice I point out and highlight the mutually beneficial relationship, no mistake made there!! The focal point of the message is to seek out like-minded individuals who will benefit comparably and be more likely to work together with you in the future. It seems so simple! But how often in your daily interactions do you waste your time (pardon the blunt phrasing) with people or opportunities that can’t meet the expectations of you or the person you’re working with.

In the convenience store business, this thought can apply to each and every store owner or manager. During your day-to-day operations, how often do you  engage in your own business marketing? Are you building relationships with your customers and the distributors and vendors? Some questions to consider:
Do you reach out to a customer and thank them for their business?
Customers will visit your store for quick service and an in-and-out experience. But that doesn’t mean you can’t greet those customers by name and enquire about what’s going on in their lives. That type of interaction will keep them coming back to you because YOU STAND OUT!! That customer is more likely to refer you to a friend because you’re not doing the same thing everyone else is doing in your line of business.
What do you do to make that customer feel like you have their interest in mind? 
Have you successfully emphasized to your employees to put a name to the face of those regular customers who come in even as little as once a week. If not, do so today. But more than that, make a customer feel like you’re looking out for them as well. Price yourself competitively. Even if your profit margins are lower at first, you should be able to make up for that in volume if word gets out about your great pricing. Due to today’s economy, everyone is price sensitive, and having a reputation for the lowest price in your geographic footprint will  go a long way.
It might sound so insignificant, but in an industry where personal interaction is so critically essential, how much or little do you emphasize your business networking.  Reward a customer’s loyalty, maybe a cup of coffee on the house!! Remember, you need to spend money to make money and always go that extra mile to keep your customer satisfied!!

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