RSS

Tag Archives: Gum

August Sizzling Summer Savings – Common Sense Promotions Start Today!

Click below to see August Specials. Pricing and Promotions valid 8/5/2013 through 8/30/2013.
untitled

 

 

 

 

 

If you do not have an online shopping account with AB,click here to apply, http://https://www.abdelivers.com/MyAccount/Login.aspx?

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Top Performers: January 2012

January 2012 Best Selling Items

January 2012 Best Sellers!

One of the staples of the Allen Brothers Wholesale Distribution online newsletter is the “Top Performers” articles, analyzing new product performance and other trends in the convenience store industry. Whether you’re starting a retail business, maintaining it, or expanding, choosing which new or top-performing products to bring in is a critical component of the sustainability of your operations. The items listed below are ones that, based on sales results from the previous month, should be considered for placement in your stores to increase rings at your register. As we all know in this business, cycling in new items in a timely fashion as well as keeping hot-selling products on the shelves are key to your success! To enjoy success in selling new items takes work on your part as a store owner as well. You need to be knowledgeable on the product and to believe in its value, then pass that message on to your customers.

Variety Pack of Dolly Madison

Today’s posting is the sixth edition of “Top Performers” to date, and the Marketing and Buying Department’s ranking is placed in no particular order. The items listed are done so based on unit sales from the previous month, which in this case is December, 2011. If you’re not currently carrying these products, don’t feel like it’s too late. If they’re working in other stores that we’re servicing, they can and should work for you! The sales, customer service, and marketing team would be more than happy to take some time and work with you in designing a product selection that will maximize your profitability. That’s what we’re here for. Additionally, we’d be happy to answer any questions you may have regarding product performance, selling points, and suggested retail prices.

1.) Milk Chocolate Peeps
– Item # 456347

2.) Rainbow Peep Pops
– Item # 456365

3.) Folger’s Classic Roast Coffee
– Item # 814050

4.) Zitner Eggs (Great Seasonal Items, not too late!!)
– Butter Creme (#999110), Butter Krak (#999100), Cocoanut Creme (#999171) and Peanut Butter (#999170)

5.) The Dolly Madison Line of Sweets and Pastries

6.) Mentos UP2U Gum
– Strawberry & Spearmint (#408430), Day Mint & Mintnight Mint (#408451), and Sweet Mint & Bubble Fresh (#408432)

7.) Zig Zag Cigarillos
– Grape (#207409), Mango (#207449), Regular (#207429), and Strawberry (#207439)

8.) Planters Big Bag Peanuts
– 5-Alarm Chili Dry Roasted (#411545), Pistachio Mix (#487262), and Buffalo Wing Peanuts (#401412)

9.) Prairie City Big & Fudgie Brownie
– Item # 943220

10.) Crystal 12 Ounce Hot Wing Sauce
– Item # 811005

11.) Lindor Truffles 240 Count Changemaker – Item # 403519

 

Tags: , , , , , , , , , , ,

Allen Brothers Wholesale Web Specials Advantage

Good Morning and Happy Thursday,

With more and more of the Allen Brother’s community following our newsletter and visiting our website, the Marketing Team at Allen Brothers wanted to give you an inside scoop on a development occurring right now!

Web Advantage Special on Sweetart Chewy King Size

The AB Team has developed a Web Specials Advantage on the Allen Brothers Website for deals first publicized online. Whether you’re placing your orders online, over the phone, through your Allen Brothers salesperson, or via fax, you can take advantage of these product codes and great prices. I’ve highlighted above one of our first knock-out deals publicized on the Allen Brothers Website, a Chewy Sweetart King Size 12 Count Box for only $11.99!

Allen Brothers has other great deals available to our customers online right now, including blowout specials on Mentos Counter-Unit Displays and Wheaties Fuel Bites. To check out these and other great deals, follow these five simple steps:

1.) Go to www.abdelivers.com
2.) Enter into the Store Owners Section
3.) Go To the Monthly Specials Tab
4.) Click on the “Web Advantage” Link
5.) From here, you’ll be able to scroll through the file as if it were your own digital flyer.

Please contact Allen Brothers today if you’re not setup online. You can call directly at 1-800-207-2553 to speak to an Allen Brothers Representative, or send a message to the Allen Brothers Inbox.

Happy selling!

 

Tags: , , , , , , , , , , , , , , , , , , , , , , ,

NORTON’S NOTES – A MERCHANDISER’S PERSPECTIVE (PART 3)

Todays’ installment of “Norton’s Notes, A Merchandiser’s Perspective,” sets its sights on point of purchase sales and owner/manager involvement in the store setup. Our merchandising and marketing department are happy to answer any and all of your questions. For feedback or to have your question answered, email the Allen Brothers Inbox today at info@abdelivers.com.

Question 1) How many items should a store owner carry at the counter-top?

Answer 1) The maximum that your space allows. There’s always apprehension about overloading a counter, and it’s a legitimate concern. But your customers can’t buy what they can’t see. The type of products at checkout have to be hot impulse items, this is no place for a slow-seller. Novelty candy, gum, mints, toys, this should be the focus. If an item has been on the counter for more than two weeks with minimal turnover, it’s time to shuffle product. But it’s never recommended to stack different types of products on top of one another. Give each item the opportunity to stand out to maximize your point of purchase sales, as shown below.

Desirable Counter Top Display at Convenience Store

Allen Brothers Specializes in Counter Displays

Question 2) Do you find that most store owners want to be involved in the process of merchandising and setting their store, or prefer to leave it up to you? And which scenario do you recommend?

Answer 2) Some owners are more hands on than others. They sometimes have specific plans for their store. Others will give me the freedom to setup their store as I see fit. Setting an appointment to plan the procedure is always a good idea so you’re not going in blind. Both scenarios have their ups and downs. But the more engaged a store owner is in the setup of a store, the more committed they likely will be to maintaining the allure of the store’s appearance.

 

Tags: , , , , , , , , , , , , ,

Candy Price Increase Follow-Up: Now What? (Part-2)

By now, there should be an overall awareness that prices are on the rise. We can blame it on inflation, gas prices, economic woes, or any other of the numerous options at our disposal. Unfortunately, it’s a way of life in this business. But let’s not sulk about it. Instead we’ll discover solutions together.

If somehow you haven’t taken notice of the hikes or adjusted your pricing, I encourage you to do so… today! Raising prices is never a desirable option; it’s the dirty secret that people in business simply don’t speak of. But the key is to take an aggressive approach and be ahead of the curve. When I say aggressive, I don’t mean go overboard and radically impose major price increases. Instead, be as organized as possible with special consideration taken to easing your customers into the changes.

With inflation on the rise and the price of gas and raw materials fluctuating daily, prices aren’t about to go back down anytime soon. It’s time now to begin the aggressive approach by incorporating frequent price increases at smaller percentages. You’ll find the transition will go more smoothly if, rather than increasing pricing by 20% to your customers in a single day, you take a strategic approach with 5% increases weekly over the course of a month to get to that final number. When all the other store owners increased by 20% overnight, you’ll still be 15% less expensive (even if just for a week) then all the other game in town. Sure, you will catch up to the total price in a relatively short period of time, but the transition for your customer will be less dramatic. Customers are more willing to accept smaller-sized, incremental price increases than they are to swallow the entire jump all at once.

We’ll revisit this topic again in an upcoming blog. Happy selling!

 

Tags: , , , , , , , ,

Merchandising Notes: Racks, Inventory, and Sales

Before

Went searching the web this weekend, and came across a great website on racks and shelving for a store. The name of the article says it all, How to Choose the Best Wire Candy Racks for your Store.

There are so many different options in racking out there, but the point of the article is broken down into three major points:

As a store owner or merchandiser, you need to think about…

1.) Your Store’s Environment

2.) Your Candy Products

3.) Your Usual Customers

I may be a little biased, but the merchandising team at Allen Brothers is one of the best in the business. If you’d like to arrange for a store consultation, reach out with an email to sales support at info@abdelivers.com. We’d love to take that boring rack in your store (see above) and make it come alive (see below)… 

After

 

Tags: , , , , , , , , ,