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Tag Archives: Mints

August Sizzling Summer Savings – Common Sense Promotions Start Today!

Click below to see August Specials. Pricing and Promotions valid 8/5/2013 through 8/30/2013.
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If you do not have an online shopping account with AB,click here to apply, http://https://www.abdelivers.com/MyAccount/Login.aspx?

 

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Allen Brothers Wholesale Web Specials Advantage

Good Morning and Happy Thursday,

With more and more of the Allen Brother’s community following our newsletter and visiting our website, the Marketing Team at Allen Brothers wanted to give you an inside scoop on a development occurring right now!

Web Advantage Special on Sweetart Chewy King Size

The AB Team has developed a Web Specials Advantage on the Allen Brothers Website for deals first publicized online. Whether you’re placing your orders online, over the phone, through your Allen Brothers salesperson, or via fax, you can take advantage of these product codes and great prices. I’ve highlighted above one of our first knock-out deals publicized on the Allen Brothers Website, a Chewy Sweetart King Size 12 Count Box for only $11.99!

Allen Brothers has other great deals available to our customers online right now, including blowout specials on Mentos Counter-Unit Displays and Wheaties Fuel Bites. To check out these and other great deals, follow these five simple steps:

1.) Go to www.abdelivers.com
2.) Enter into the Store Owners Section
3.) Go To the Monthly Specials Tab
4.) Click on the “Web Advantage” Link
5.) From here, you’ll be able to scroll through the file as if it were your own digital flyer.

Please contact Allen Brothers today if you’re not setup online. You can call directly at 1-800-207-2553 to speak to an Allen Brothers Representative, or send a message to the Allen Brothers Inbox.

Happy selling!

 

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NORTON’S NOTES – A MERCHANDISER’S PERSPECTIVE (PART 3)

Todays’ installment of “Norton’s Notes, A Merchandiser’s Perspective,” sets its sights on point of purchase sales and owner/manager involvement in the store setup. Our merchandising and marketing department are happy to answer any and all of your questions. For feedback or to have your question answered, email the Allen Brothers Inbox today at info@abdelivers.com.

Question 1) How many items should a store owner carry at the counter-top?

Answer 1) The maximum that your space allows. There’s always apprehension about overloading a counter, and it’s a legitimate concern. But your customers can’t buy what they can’t see. The type of products at checkout have to be hot impulse items, this is no place for a slow-seller. Novelty candy, gum, mints, toys, this should be the focus. If an item has been on the counter for more than two weeks with minimal turnover, it’s time to shuffle product. But it’s never recommended to stack different types of products on top of one another. Give each item the opportunity to stand out to maximize your point of purchase sales, as shown below.

Desirable Counter Top Display at Convenience Store

Allen Brothers Specializes in Counter Displays

Question 2) Do you find that most store owners want to be involved in the process of merchandising and setting their store, or prefer to leave it up to you? And which scenario do you recommend?

Answer 2) Some owners are more hands on than others. They sometimes have specific plans for their store. Others will give me the freedom to setup their store as I see fit. Setting an appointment to plan the procedure is always a good idea so you’re not going in blind. Both scenarios have their ups and downs. But the more engaged a store owner is in the setup of a store, the more committed they likely will be to maintaining the allure of the store’s appearance.

 

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