CANDY CLASSIFIED: HOW TO CREATE THE “SURE SALE” IN YOUR STORE

The CANDY CLASSIFIED Series of AB’s Blog will provide store owners & management with the best industry information to help carry out new ideas for marketing and management in 2014.

CANDY CLASSIFIED #1: Creating Combo Promotions

Marketing products to customers in a c-store should be based on one thing –  Happiness.

What is going to make c-store customers happy?

1)      Full Tummy

2)      Full Tank

Based on your customers’ behaviors, you can approach selling product in your store in a NEW way; both profitable and creative.

First, start to tally your customers’ behaviors…

• Are my customers buying gas and coffee?
• Are my customers buying coffee and a breakfast sandwich?
• Are my customers buying a soft drink and candy bar?
• Are my customers purchases related to the weather?

Based on your research, begin to develop new ways to tie these behaviors together with the brands and products that fit; creating a “Sure Sale”. Or a “Double Whammy; sell two things for one price.  Maybe even a trifecta!

Start a “FAST BITE BREAKFAST SANDWICH WITH A CUP OF COFFEE FOR $1.99″ promotion in your store today.  We have seen GREAT successes with our stores already participating.

Contact the AB FOOD SERVICE EXPERTS today at 800-207-2553 x 133 to discuss coffee programs, sandwich programs, or more.

 

Trick or Treat – AB’s Favorite Halloween Chocolate!

Halloween draws in $2 billion in candy sales every year – proving to be a major opportunity for convenience stores to increase profits during the fall.  The majority 

(74%) of consumers say they are okay with treating themselves to chocolate around Halloween.  “It’s very convenient and it’s on my way to work,” shopper Dr. Ann Craig said.  Customers will pay for convenience even if it’s a few cents more.  Do not miss out on the opportunity for SCREMING SALES from impulse or last-minute shoppers. Halloween is 22 days away.

AB’s favorite Halloween Picks:

 

C-STORES GOING AFTER QSR DOLLARS

Bloomberg Businessweek highlights the enhanced foodservice programs that are emerging in the industry. October 3, 2013

October 3, 2013

 

 

AB’s October Common Sense: Promotions so good, it’s frightening.

October savings are not a TRICK and definitely a TREAT. Check out Tootsie’s best selling items, Dubble Bubble’s NEW Ball peg bag, and Goetze’s NEW Caramel Creams and Cow Tails peg bags. Hershey’s Brookside delicious fruit flavored centers, Pomegranate and Acai flavors, covered in dark chocolate are the perfect Fall indulgent snack!  Don’t miss ‘perfect for the season’ pumpkin flavored coffee for your in-store coffee station and our new ECIG brand V2 from National Tobacco! October’s Common Sense is packed with great offers, new products, and stock-the-shelves necessary grocery items.  “Spot the Dot” and Save!

Click to see October’s HOT BUYS!

 

On A Roll! Foodservice in C-Stores is an $11 Billion Industry!!

CONVENIENCE DISTRIBUTION September-October 2013 Page 63.

According to the National Association of Convenience Stores “Annual State of the Industry Report,” food prepared on site (which includes roller) was $242,976 per store per year in 2012. This was an increase of 2.7 percent over 2011. 

This article begins with our sales manager, John Quisito, speaking about Allen Brothers continued growth in Foodservice over the past few years.  The article is a great source of information to help you make the most of your roller grill program and build your profits by increasing the quality and food service programs you offer your customers. Take away key elements to help you develop or improve your food service plan!

http://online.qmags.com/CD0913?pg=63&mode=1#pg62&mode1?fs=2&pg=62&mode=1

 

AB’s September Fall Savings…Its Common Sense, Order Today!

Fall is here. School has started. Make sure to take advantage of all the SUPER SAVINGS Allen Brothers has to offer. New products, great school stock up items, store management products, healthy selections, and so much more. Our variety is always getting better. We distribute the top trend items for CSTORES and the most popular food products in the market. Check out this month’s Common Sense; SPOT THE DOT and Save!

issuu.com/abwnews/docs/ab_common__ense_sept_2_to_sept_27_2?e=0/4710367

 

August Sizzling Summer Savings – Common Sense Promotions Start Today!

Click below to see August Specials. Pricing and Promotions valid 8/5/2013 through 8/30/2013.

 

 

 

 

 

If you do not have an online shopping account with AB,click here to apply, http://https://www.abdelivers.com/MyAccount/Login.aspx?

 

NEW ITEMS FROM GENERAL MILLS – $2 OFF TODAY & TOMORROW

Nature Valley Soft Baked Oatmeal Bars offer 100% natural whole grain oats soft baked to perfection.  Available in Cinnamon Brown Sugar and Peanut Butter flavors, each Nature Valley Soft-Baked Oatmeal Bar offers 18 to 24 grams of 100 percent whole-grain oats at a suggested retail price of $1.19.  

#443402: Peanut Butter           #443401: Cinnamon Brown Sugar

The Betty Crocker Caramel Brownie is a delectable grab–n-go treat to offer your customers. The 1.7-ounce, deliciously moist and chewy chocolate brownie is now packaged exclusive to C-Stores.  The Betty Crocker Caramel Brownie has a suggested retail price of $1.39.                    

 Item #445697:  BC Carmel Brownie

ORDER TODAY AND RECEIVE $2.00 OFF EACH BOX. OFFER ENDS END OF DAY 8/2/2013. Offer applies to approved customers. 

 

July Common $ense

July Common $ense

Allen Brothers has SPECTACULAR SAVINGS for July.  We offer HUGE Discounts and feature LOTS of new items for you to try.  These offers will light up your fireworks!

Children are off from school and AB has all the Kids Mania candy toys you can handle. Specialized with its own display rack, Kidsmania “Puts the Fun in the Munch” ™.

Starburst® are bursting with minis to share.  They are packed in a 15 ct. box and retail for $1.89 SRP.

Richies® Italian Ice has a fruity assortment of flavors. This is packaged in individual easy-to-carry 10 oz. cups, packed in 12 cups/case. This is a great item to carry during these hot, summer months.

We have a brand new item for your roller grill.  These three delicious flavors of Schmidt’s Bahama Mama Spicy Smoked Sausage will bring your customers back again and again. Bahama Mama sausages lasts longer than your regular hot dog on the grill and is packed in retail size to store right in your cooler so you do not have to use up a lot of back room storage.  This is a gourmet item that you must get rolling today.

Spot the Savings Dot through-out AB’s July Common Sense for special savings and specials. Check out the flyer today.

 

Increase Gloomy Day Sales

Is a gloomy, rainy day causing slow sales? Try putting a sign outside of your store on the sidewalk; visible to those walking by or at the pumps. List items that pair with the weather. For example “Rainy Day? We are always open! Umbrellas, RainX ®, Coffee, Hot Pizza, & more. Come dry off and grab a delicious snack”.

Use cardboard and a visible marker for practically no cost at all. 

If you have extra marketing funds, a better idea would be to create and laminate poster size signs for different needs of attracting customers; weather, open on holidays, special offers (Hot Dog & Soda for one price). Also, you can buy a sign with an erasable board. Your goal is to bring customers in the door and signage is the first impression your customers receive. You can purchase signs and sign holders on signage websites (Google: Sidewalk signs or store signs) and at a Home Depot or Lowes. A sidewalk sign is called an A-FRAME sign.